Podcasting has become a popular medium for sharing information and entertainment. For those looking to start their own podcast, it's important to have a clear strategy in place. In this episode of MYP, host Hector Santiesteban interviews Sean from Tykr, who shares his insights on creating a successful podcast.
According to Sean, having S.O.P.S (Standard Operating Procedures) in place is essential for any production house. These procedures help to minimize burnout and increase efficiency, allowing the team to focus on producing high-quality content. However, he also stresses that podcasting should not be seen as a way to make money, but rather as a marketing engine behind a legitimate business model that generates revenue.
Sean shares his own story of starting his podcast in 2015 and committing to 50 episodes in three months to get things done. He also talks about the importance of having a rigid process for uploading audio and video files, as well as being laser focused on one or two things right away but being ready to pivot and expand when necessary.
In addition to these technical aspects, Sean also emphasizes the importance of having systems in place so that everyone is on the same page and can easily relay information to other team members if needed. This ensures that the podcast runs smoothly and that everyone is working towards the same goal.
With these tips in mind, anyone can create a successful podcast that not only entertains but also serves as a powerful marketing tool for their business. So, start planning your podcast today and make it engaging, full of SEO, and eye-catching!
In This Episode, You'll Learn:
Links and Resources:
Sean Tepper LinkedIn
Sean Tepper Twitter
Tykr Website
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