The State of Non-Alc, Featuring the Modern Substitute

A lot can happen in eighteen months, and we re-visited our season one conversation with The Modern Substitute's Myles Faulkner to discuss the state of the non-alcoholic category. In a follow-up to that original interview we talk about the rise of hemp-infused beverages, a continuing stream of celebrity-backed brands, and a mid-strength category that probably isn't getting enough attention yet. We also talk about some of Myles' faves, what he'd like to see from a hospitality perspective at the bar and restaurant level, and we end with a little global football talk less than a year away from the World Cup coming to North America.

Mentioned in this episode: 

The Modern Substitute (home page)

Asahi 0.0

10 Barrel NA Apocalypse IPA

Almave Blanco and Ambar

Tweedle

Lucky Frog Repose

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