How DTC-first brands can use retail marketplaces to improve acquisition costs

Specifically, Jamie discussses:

• Dr. Squatch's history and how our view on marketplaces has changed over time
• Their advertising strategy on Amazon, how that fits in with their overall marketing mix, and the tests they've run to confirm/validate that
• Trends that she's seeing in the marketplace/online retail space.

To connect with Jamie directly, click here.