The Unsung Success of Parking Automation with Steer Tech’s Anuja Sonalker

In this episode of the Ride AI podcast, host Ed Niedermeyer interviews Anuja Sonalker, CEO of Steer Tech, to discuss a lesser-known success story in mobility technology. Anuja shares how Steer Tech, founded in 2016, specializes in low-speed, autonomous vehicle operations within geofenced areas like parking lots and depots. She explains that while parking automation was initially underestimated, it presents complex challenges requiring high precision and intelligence. Steer Tech developed the first fully autonomous Level 4 parking solution and has since expanded into broader vehicle orchestration systems. Their lean, customer-driven approach allowed them to achieve cashflow positivity by focusing on practical applications in fleet management, emphasizing operational efficiency, safety, and sustainability. Unlike many companies in the autonomous vehicle space, Steer Tech avoided big venture capital funding, choosing instead a more sustainable business model that balances innovation with profitability.