1098. Why I’m Betting on Substack for the Future of Thought Leadership and Books

After a decade of watching platforms rise and fall, trends come and go, and algorithms work against creators, Kelly is breaking down Substack, the platform she didn't expect to love.

In this episode, Kelly shares why Substack has quickly become one of the most exciting platforms she's seen for thought leaders, authors, and entrepreneurs who want to monetize depth, not trends.

You'll hear the numbers that caught her attention, why smaller audiences are outperforming massive followings, and how Substack creates a rare combination of trust, reach, and ownership that most platforms no longer offer.

Kelly also explains how she's using Substack to:

• Create momentum for her upcoming book, The Sacred Art of Selling

• Build a passive income stream managed entirely by her team

• Repurpose years of intellectual property without adding more work

• Go deeper into thought leadership without diluting core programs

If you create long-form content, have years of IP sitting unused, or want a platform that rewards trust over aesthetics, this episode will open your eyes to a different way forward.

TIMESTAMPS:

01:11 – 03:15 — Substack stats that actually matter 
03:16 – 05:10 — Why smaller audiences are outperforming massive followings
06:51 – 08:40 — Immediate monetization and passive income potential
08:41 – 10:20 — How Kelly is structuring her own free, paid, and founding memberships
10:21 – 12:05 — Using Substack to support a future book launch
12:06 – 13:45 — Repurposing years of unused IP without adding workload
13:46 – 15:40 — Who Substack is best for and how to get started

RESOURCES

• Follow Kelly's newsletter, The Sacred Art of Selling, on Substack: https://kellyroachofficial.substack.com/. 

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ 

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ 
• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/