Liquid Assets: A Beverage Industry Podcast
News:Business News
Our guest Wayne Blum is currently Director of US E-Commerce Strategy and Partnerships at Diageo, but before that he led digital for Nestlé Waters and their direct-to-consumer (DTC) business, ReadyRefresh. Wayne joins us to discuss why the world’s biggest brands are interested in going DTC, the challenges they face in the channel, and what’s behind the success of the world’s largest and most profitable DTC programs in the food and beverage world.
For more reading, check out our latest reports on DtC Strategy:
Are You Doing DtC All Wrong?
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WSWA’s Tom Cole and Francis Creighton on Distribution Trends, Marijuana Legalization, and More
How Are Beverages Performing Around the Globe?
Will Beer Be More Profitable in 2023?
What Do Young People Want? Feat. Beatbox Beverages
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