Selling Online - Kevin Cody, FLI Products

2024-03-30

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For this week's HomeTalkUSA's "Invent America" segment, Michael King and co-host Rita Crompton welcome our industry expert Kevin Cody, Founder of FLI Products, to discuss "Selling Online". FLI Products is a small company, building some big brands they've designed, developed, and marketed, such as Wash+Out, an eye contaminant first aid. To learn more about FLI Products, please visit: www.fliproducts.com. After 20 years in manufacturing, distribution, and retail In 2003, Kevin sought to use his combined expertise to assist new manufacturers interested in a quickly growing B2B and DTC business thru product development, marketing, packaging, and distribution, with a focus on the Hardware and Home Products channels. Since then he has grown multiple companies, generating $100+ million in new business and employing a team developing, packaging, marketing and distributing new products. Kevin is a true Merchant at heart, building relationships, collaborating with manufacturers and retailers by creating compelling assortments with innovation and value, from concept to shelf. He has a rich experience in lighting, home and housewares, hand tools and seasonal categories across multiple retail and online channels, nationally. He is a real leader with transcendent values and a global vision to bring light into the unlit world, with a passion for the disadvantaged.

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Rita Crompton, known as "The Inventor Lady," is an industry expert with decades of experience helping innovators develop their ideas into sellable products. Her knowledge and expertise covers all aspects of the invention process - patents and trademarks, engineering and manufacturing, crowdfunding, marketing and selling, and licensing. Ms. Crompton has helped inventors bring to market everything from full size functioning tractors to baby products - there's a reason she's called "The Inventor Lady."

Michael King, known as “the Cajun Contractor,” has been in the home improvement and home construction industry for nearly three decades, first by working for a home improvement company and then becoming a fully licensed general contractor owning and managing his own home improvement company. For more than a decade, however, his knowledge and expertise as a general contractor have been put to use by hosting the nationally syndicated television and radio program HomeTalkUSA.

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