Business For Interior Designers Deconstructed- Episode 15- Less Projects, More Profit: Building a High-Value Design Studio with Dan Brutto of Onestà

In this episode, we sit down with Dan Brutto, the co-founder of the super-high-end kitchen design studio, Onestà. With over 15 years of experience building a business from the ground up, Dan offers a rare and transparent look into the realities of the luxury design market. He deconstructs the journey of founding his company in 2007, specialising in exquisite Italian craftsmanship. Drawing from his experience rebranding from Hub Kitchens to Onestà, Dan breaks down the specific business model that allows his firm to focus on a select number of top-tier residential projects annually. We delve into the strategy behind his showroom investment, his approach to high-value pricing, and his ambitious plans to more than double his company’s turnover. This is a masterclass in the business of luxury. You will gain insight into:

• The business case for strategic rebranding and niching down into the super-high-end market;
• Actionable strategies for implementing a low-volume, high-value project model;
• How to structure pricing for profitability and justify six-figure project costs;
• The ROI of a physical showroom and how to leverage it to attract your ideal client;
• Proven methods for building and managing an exclusive, overseas supply chain;
• Key financial metrics and growth strategies for scaling a luxury design firm;

Whether you're an aspiring interior designer aiming for the luxury market or a seasoned professional looking to scale, this episode is packed with super candid advice and the operational strategies required to run a profitable, high-end design studio. Tune in to learn from Dan Brutto’s journey and discover how to deconstruct your own path to success in the world of luxury interior design.

NEXT STEPS:🎯 Join my Business for Interior Design Deconstructed online course to kickstart a successful career in interior design!Grab your freebies:

📌 Pricing Formula Template- ⁠https://interiordesigndeconstructed.co.uk/free-gift/⁠🎨

Interior Project Management Masterclass- ⁠https://www.youtube.com/watch?v=dwdWROahXq0&list=PLLm13IwOKjpDc7F6jXsjOdjMp5RhacNbx⁠

Connect With Me:📧 Email: info@katiemalik.co.uk🔆 Instagram: @interior_design_deconstructed (⁠https://www.instagram.com/interior_design_deconstructed/⁠ ) + @katie_malik_design_studio (⁠https://www.instagram.com/katie_malik_design_studio/⁠ )🌎 Website at ⁠interiordesigndeconstructed.co.uk⁠ 

Connect with Dan:Website at ⁠https://onesta.design/⁠

Instagram ⁠https://www.instagram.com/onesta.design/