Dan Bova chats with David Wolfe, co-founder and CEO of Tiami, for a snack-sized episode that proves a great night’s sleep can be seriously good business. Wolfe is out to end the luxury-mattress “Which one should I buy?” spiral with Tiami’s one meticulously designed model, now available through Design Within Reach. But he’s no stranger to building sleep brands: alongside longtime partner Jamie Diamonstein, he co-founded Leesa Sleep, which hit $100 million in sales in just three years. He was also Whalar’s first investor before the creator and social agency’s major acquisition by Accenture Song. David shares how he and Jamie use a repeatable 7-step messaging platform to launch and grow companies, why simplifying a product can make it more compelling, and the surprisingly important leadership lesson he’s learned from betting on people.
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