Ben Kettle - Risk-Based Pricing Options
Ditching Hourly

Ben Kettle - Risk-Based Pricing Options

2026-02-03
Rural planning advisor Ben Kettle joined me on Ditching Hourly to share his transition from hourly billing “nonsense” to risk-based project pricing. LinksBen's website » https://areteruralplanning.co.uk/Chapters(00:00) - Ben Kettle (00:20) - Meet the Guest: Ben Kettle (00:36) - Ben's Background and Career Journey (02:57) - Challenges with Hourly Billing (09:01) - Transition to Fixed Fee and Value-Based Pricing (13:23) - Implementing the New Pricing Mode...
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