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What was it like to lead product design at Disney through the creation of Disney+, one of its biggest launches in the digital age? And how did a designer from Germany become a design leader for Major League Baseball, when he knew almost nothing about the sport?
We talk to Ole Lütjens, former VP of Product Design at Disney, about the arc of his career, from his early days in the electronic music scene through his roles at MLB Advanced Media, Hulu and Disney. We also talk about evidence-based design, the Nemawashi method, and why designer storytelling can be too fast.
BioOle Lütjens is a design executive with over 25 years of experience building and leading product design teams. He was formerly the Vice President of Product Design at Disney Streaming where he oversaw UX for Disney+, Hulu and Star+.
Throughout his career, he’s been generating and implementing new ideas about the design and technology of content interaction. He’s interested in new models of experience and storytelling and has been fortunate to work with thought leaders in diverse industries on the cutting edge of technology since the 90s.
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Jonathan Adler: Famed potter and designer on bringing creativity into all aspects of life
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Bonus: Eric Snowden, Head of Adobe Design, on AI + Design
Kate Aronowitz: Shaping the story of design in business
Ellen Lupton: Thinking With Type
Jonathan Hoefler: Typography legend on type history, philosophy, and entrepreneurship
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Vanessa Gennarelli: Surviving Change at Work
Scott Rice: Creative lessons learned teaching film with Matthew McConaughey
Autumn Durald Arkapaw: Cinematographer for Wakanda Forever and Loki on the overlap between design and photography
Rewind: Midcentury modern design principles and Heath Ceramics
Barry Katz: The history and philosophy of design in Silicon Valley and beyond
Bonus Episode: Dorrian Porter, CEO of Vestaboard
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