Every July, Prairie operators make new-crop decisions that set their cash flow for the next twelve months, usually reading the same headlines as everyone else and reacting to the loudest one. In this conversation, grain marketing advisor Ryan Bonnett puts his daily client read on a stage: what is actually moving canola, wheat, corn, and soybean markets right now, and where the summer selling window sits inside the seasonal pattern. Colin Brisebois, VP of Products and Market Strategies at FCC, adds the lender's view, what disciplined marketing looks like...
Every July, Prairie operators make new-crop decisions that set their cash flow for the next twelve months, usually reading the same headlines as everyone else and reacting to the loudest one. In this conversation, grain marketing advisor Ryan Bonnett puts his daily client read on a stage: what is actually moving canola, wheat, corn, and soybean markets right now, and where the summer selling window sits inside the seasonal pattern. Colin Brisebois, VP of Products and Market Strategies at FCC, adds the lender's view, what disciplined marketing looks like once it shows up in an operation's cash flow.
Topics and Timestamps
0:00 -- The spring everyone just lived, and why the marketing window opens at the worst possible time
3:30 -- Welcome to Ryan Bonnett and Colin Brisebois
6:00 -- Live poll: how much of your 2026 crop is still unpriced
10:00 -- Beat the average, not the top: Ryan's core marketing philosophy
13:00 -- Colin on discipline: know your cost of production before you build a plan
16:00 -- Seller's remorse, and the parameters that remove it
19:00 -- The 80/20 problem: why most operators miss the top of the market
21:00 -- Crop conditions across the Prairies and the US heading into summer
28:00 -- Know your unique ability: when to hire the discipline you don't have
31:00 -- Ryan's seasonal chart: why prices rally into seeding and fall after
34:00 -- The summer selling window, and put options as price insurance
39:00 -- Reading the charts: double tops, RSI, and shifting momentum
42:00 -- China, Iran, and the headlines that don't move price until money does
45:00 -- New biofuel regulation, the floor under canola, and the policy risk underneath it
49:00 -- Bullish or bearish, defend your answer: Ryan's discipline test
52:00 -- Domestic processing and the case for building crush capacity at home
55:00 -- Colin's three pillars at FCC: knowledge, advice, capital
58:00 -- The $50 billion wealth transfer, and who replaces the next generation of ag talent
1:01:00 -- The cohort program: Ryan and FCC's plan to bring this education to more operators
1:03:00 -- Close
Resources Mentioned
Ryan Bonnett's grain marketing client cohort program, run in partnership with FCC
Connect with Ryan Bonnett
Grain marketing advisor (public brand name pending -- link to follow once confirmed)
Connect with Colin Brisebois
VP, Products and Market Strategies, Farm Credit Canada (FCC)
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