We sit down with Mandy Ryan, Director of Kentucky Bourbon Trail® Experiences, to unpack how a six-stop trail from 1999 has grown into a powerhouse composed of 58 destinations that’s reshaping Kentucky tourism, extending stays, and driving local communities' economies. From the Amber Triangle of Louisville, Lexington, and Bardstown to small-town gems like Shelby County, the trail’s variety now spans ultra-modern sustainability showcases and family-run farm-to-glass distilleries.We dig into what modern visi...
We sit down with Mandy Ryan, Director of Kentucky Bourbon Trail® Experiences, to unpack how a six-stop trail from 1999 has grown into a powerhouse composed of 58 destinations that’s reshaping Kentucky tourism, extending stays, and driving local communities' economies. From the Amber Triangle of Louisville, Lexington, and Bardstown to small-town gems like Shelby County, the trail’s variety now spans ultra-modern sustainability showcases and family-run farm-to-glass distilleries.
We dig into what modern visitors actually want: hands-on cocktail classes, chef-led dinners, meet-the-maker sessions, and tasting rooms where stories are as rich as the pours. Mandy shares why the audience is widening—more women, more mixed friend groups—and how simple, bartender-led guidance helps first-timers ease into tasting with confidence. Along the way, we talk real impact: a $9.2B industry driving jobs, payroll, and a ripple effect for hotels, restaurants, and downtown businesses. Shelby County’s numbers illustrate how distilling fuels local growth, with even more distilleries on the horizon.
Planning just got smarter, too. After a major rebrand, the Kentucky Bourbon Trail is rolling out a new itinerary builder where you can favorite distilleries, drag-and-drop plans, plus a pocket-friendly Z-fold map that puts every region in your hand. We also tackle headwinds—tariffs, wellness shifts, GLP-1 medications, cannabis competition—and why authentic hospitality and premium experiences keep demand strong, even when foot traffic softens. If you’re ready to design a meaningful bourbon journey—one that pairs rickhouses with great food, art, and Kentucky’s signature hospitality—this conversation is your roadmap.
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🎙️ Kentucky Hidden Wonders is presented by ShelbyKY Tourism.
🥃 Plan a visit to Your Bourbon Destination® at www.visitshelbyky.com. Located in the heart of central Kentucky and less than an hour from Louisville and Lexington, ShelbyKY is the perfect Kentucky getaway. Complete with two great distilleries, action-packed outdoor adventures, and the best vacation rentals near Louisville, put ShelbyKY at the top of your list when planning a Kentucky Bourbon Trail® trip, romantic couples retreat, or a whole-family vacation.
🎙️ Kentucky Hidden Wonders is hosted by Janette Marson and Mason Warren and edited by Ethan Fisher.
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