In Episode 309 of The Business Development Podcast, Kelly Kennedy sits down with fellow Rockstar Raphael Cervan, a longtime listener from France whose journey is anything but ordinary. Born in Brazil and now based in France, Raphael spent nearly two decades as an aeronautical engineer at Airbus, working on landmark programs like the A380 and A320 while leading global teams at the highest level of technical excellence. But as his career advanced and he became a father, Raphael began asking deeper questions about...
In Episode 309 of The Business Development Podcast, Kelly Kennedy sits down with fellow Rockstar Raphael Cervan, a longtime listener from France whose journey is anything but ordinary. Born in Brazil and now based in France, Raphael spent nearly two decades as an aeronautical engineer at Airbus, working on landmark programs like the A380 and A320 while leading global teams at the highest level of technical excellence. But as his career advanced and he became a father, Raphael began asking deeper questions about responsibility, values, and the kind of world he was helping to build. That reflection ultimately led him to walk away from a prestigious leadership role in aerospace to pursue something more meaningful.
This conversation goes far beyond career moves. Raphael shares how discovering The Business Development Podcast helped him transition from engineer to entrepreneur, reframing business development as a human, values-driven discipline rather than a transactional one. He opens up about founding Sunbiose, a company focused on decentralized, community-owned renewable energy systems designed to strengthen local economies, democracy, and social connection. This episode is a powerful exploration of legacy, courage, and what it really means to use your skills in service of something bigger than yourself, and it’s a reminder that business development done right can genuinely change lives.
Key Takeaways:
1. Career success means very little if it conflicts with your values, and clarity often comes when you ask what your children or future self will think of the choices you made.
2. Becoming a parent has a way of sharpening perspective and forcing honest questions about responsibility, impact, and legacy.
3. Technical excellence is powerful, but it becomes transformative when it’s applied to solving human and societal problems, not just optimizing systems.
4. Walking away from a prestigious role is not failure when it’s done intentionally in pursuit of deeper purpose and alignment.
5. Business development is not manipulation or pressure, it is a human process of understanding problems and offering real solutions.
6. Engineers and technical leaders can succeed in business when they reframe selling as service rather than persuasion.
7. Entrepreneurship is less about the destination and more about the growth, self-knowledge, and responsibility developed along the way.
8. Systems matter, whether in aviation, energy, or business, and poorly designed systems create risks that values-based leadership must address.
9. Decentralization and community ownership can create not only economic value but stronger social bonds and shared accountability.
10. Legacy is built through action, not intention, and doing nothing is often the most dangerous decision of all.
Get in touch with Raphael
If this episode resonated and you’re exploring opportunities in decentralized energy, sustainability, or impact-driven entrepreneurship, Raphael is actively open to conversations. He is currently seeking strategic partners and aligned investors who share a long-term vision for community-owned, decentralized energy systems.
If you’re interested in collaborating, partnering, or learning more about the Sunbiose model, Raphael welcomes thoughtful outreach.
Email: raphael@sunbiose.fr
LinkedIn: https://www.linkedin.com/in/raphaelcervan/
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Together, Hypervac and Hyperfab represent North America’s leaders in vac truck manufacturing and industrial fabrication. Their continued support helps make this show possible week after week. Learn more at www.hypervac.com
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