We Don’t Measure Our Members By Dollars

Read the shownotes and full transcript on our site: growyourcreditunion.com

Credit unions face steep member acquisition costs while losing 15% of their membership annually. But the institutions treating acquisition costs as the primary metric are missing what actually drives member loyalty, referable experiences, and long-term value that can't be calculated on spreadsheets.

In this episode of Grow Your Credit Union, host Joshua Barclay welcomes Ray Ragan, CIO at Securityplus Federal Credit Union, as guest co-host, along with Kathy Day Shelton, SVP and Chief Operating Officer at MECU Credit Union, to explore:

• Why measuring members by dollars misses the point
• How referable experiences create compounding growth
• Finding strategic thinking time in an age of constant distraction
• The one pain point every credit union executive wants to eliminate
• Why core system limitations constrain innovation more than anything else

A huge thanks to our sponsor, PFP Services.

If you want to learn more about PFP Services, watch this video or visit their site.