PMP481: Think Remarkable with Guy Kawasaki

Note from Will about Guy:

Principal Matters listeners are primarily education leaders, so they may be surprised at first that today’s guest is a specialist in marketing and communication. But I’ve been an avid listener of Guy Kawasaki’s podcast and recently read his book Think Remarkable: 9 Paths to Transform Your Life and Make a Difference. His insights on making compelling presentations have been incredibly helpful to me personally.

What I appreciate most about Guy is how his spirit of curiosity, joy, and authenticity shines through in every episode and interaction. He has a gift for making complex ideas feel accessible and inspiring across all professions, including education. That’s why I’m so honored to have him join me on the show.

Meet Guy Kawasaki:

Guy Kawasaki is a marketing specialist, author, and Silicon Valley legend best known as Apple’s former Chief Evangelist. He played a key role in marketing the original Macintosh in the 1980s and later became a pioneer in evangelism marketing. Today, he’s the Chief Evangelist at Canva and host of the Remarkable People podcast. Guy is also the author of 15 books, including The Art of the Start and his most recent book, Think Remarkable: 9 Paths to Transform Your Life and Make a Difference. Guy has been inspiring entrepreneurs and innovators worldwide. His career blends tech, storytelling, and a passion for helping people change the world through bold ideas.

The Impact of Education:

Guy Kawasaki shares that he thinks educators are the unsung heroes of society. Part of why he feels this way is because of a 6th grade teacher who saw potential in him. Guy grew up poor in Hawaii, and in 6th grade, his teacher told his parents that he should be in a college prep school. Attending this prep school is what got him into Stanford, and Stanford got him his job at Apple. He says that in many ways, he can attribute the success in his life to that 6th grade teacher who believed in him. Guy is a huge proponent of higher education, and pushes back against the myth that people do not need a college degree to be successful. He challenges listeners not to focus on people who became successful without a college degree, but rather to focus on how many people who do not have a college degree and are not successful. Guy also believes that college can broaden the horizon for students and can be useful in helping them explore the world.

What Makes People Remarkable:

In his podcast “Remarkable People”, Guy Kawasaki interviews people he believes are remarkable, not necessarily rich or famous people. To him, what makes someone remarkable is the difference they make in the world. Guy says that what makes someone remarkable is hard to define, but it is not correlated with wealth or power. His mindset around what makes someone remarkable was greatly influenced by Carol Dweck’s book The Growth Mindset. While defining what makes someone remarkable is hard, Guy shares that he considers a person’s grit, growth, and grace when determining remarkability.

Tips on Public Speaking:

On top of being Canva and Apple’s top evangelist, Guy shares a lot of feedback on speaking or presenting in public. So, he graciously offers some advice to listeners who want to make the most impact when speaking publicly. One tip he shares is the 10-20-30 rule, which says that presenters should never have more than ten slides, those slides should be presented in twenty minutes, and the smallest font size that should be used is 30. The second tip he shares is the glance test. When making slides, presenters should make sure that people can glance at their slide and then look back at them. The glance test helps presenters make sure they do not lose their audience. Guy’s third tip on presenting is to use a light colored font on a dark background. This makes slides easier for the audience to read. His final tip is to not start a presentation with a joke, because if the joke does not land then you have to fight to get the audience back. He says that this final tip is the only tip he does not follow; he tries to start every presentation with a joke for the sheer challenge of it.

Advice for Educators:

Educators feel a lot of tension in today’s climate and culture of trying to serve the needs of their school community while also sometimes being the punching bag of politics and outrage. When asked what advice he has for teachers who want to be remarkable in today’s climate, Guy tells listeners to keep their students’ best interests at heart. When people in your community can see that you care about your students and truly want to make the world a better place, they will often agree with you even if you do not share all the same politics. To reiterate how important education is to him, Guy says that education is what got America to where it is, and is what is going to save us.

Parting Words and Staying Connected:

To wrap up the interview, Guy says that he wants listeners to know that at least one person in Silicon Valley appreciates what educators do.

To stay connected with Guy Kawasaki, check out his podcast, Remarkable People.

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