Why Every Business Will Need An AI Agent - Inside the Agentic Economy with Humayun Sheikh

2026-01-08

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Humayun Sheikh on the Agentic Web, Trust, and the Agentic EconomyHumayun Sheikh joins Dietmar Fischer to explain what happens when AI stops recommending and starts doing. We explore the Agentic Web, a new layer where personal AI agents and verified brand agents collaborate to complete tasks like booking travel, coordinating meetings, and shopping with trust built in.You will learn what makes a real AI agent, why autonomy matters, and how multi-agent systems unlock an agentic economy. We also tackle the marketer’s question: what happens to SEO when the buyer b...

Humayun Sheikh on the Agentic Web, Trust, and the Agentic Economy

Humayun Sheikh joins Dietmar Fischer to explain what happens when AI stops recommending and starts doing. We explore the Agentic Web, a new layer where personal AI agents and verified brand agents collaborate to complete tasks like booking travel, coordinating meetings, and shopping with trust built in.

You will learn what makes a real AI agent, why autonomy matters, and how multi-agent systems unlock an agentic economy. We also tackle the marketer’s question: what happens to SEO when the buyer becomes an assistant agent choosing on your behalf? Humayun breaks down how identity, verification, and trusted lists can reduce scams and make agentic commerce safe and usable.

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About Dietmar Fischer

Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.com

Chapters

00:00 Welcome and Humayun’s journey from gaming to DeepMind

03:01 What is an AI agent: autonomy and decision-making

08:20 The Agentic Web: discoverability, connectivity, trust and commerce rails

23:47 Personal agents in practice: preferences, handles and onboarding in minutes

29:53 Verified brand agents and trust: domains, identity and safe agentic buying

48:12 Risks, AGI fears, corporations vs countries and what comes next

Quotes from the Episode

“There has to be a hint of autonomy within an agent.”
“We have provided the rails of discoverability, connectivity, communication, trust. And commerce.”
“Your aggregator is your own agent. It holds your preferences. It doesn’t pass it to anybody.”
“Anybody who has a website should have an agent, or will have an agent.”
“I was the first investor in DeepMind.”
“We will not have countries, we will have corporations.”

Where to find Humayun Sheikh