It’s a new era for fashion month, where designer collections are just one piece of the pie. As brands across price points and specialties aim to compete in the increasingly competitive retail landscape, more are taking advantage of the opportunity and approaching it strategically. They’re cutting through the noise with innovative marketing tactics, introducing new commerce plays and leveraging advanced digital capabilities to best showcase their products. In this podcast series, running throughout Fashion Month Spring 2024, Glossy and influential leaders are breaking down the evolution of the experiential event, as driven by technology.
First up is Lauren Wilson, founder and CEO of Dora Maar, the luxury e-tailer that allows shoppers to buy from the closets of fashion icons. Along with sharing the event’s importance to her evolving business, she discusses her plans for taking advantage of marketing and networking opps throughout the week.
Week in Review: Olay and the Olympics opportunity, Virginie Viard departs Chanel
Founder Jenny Bird: 'We're a unicorn in the consumer space,' with great word of mouth and brand loyalty
Week in Review: Brand closures, Capri earnings and summer trends
CEO Kruti Patel Goyal on bringing Depop to 'a bigger, broader audience in more places’
Week in Review: Mara Hoffman, Ted Baker and the Global Fashion Summit
Fashionphile's Ben Hemminger: 'We don't desire to be in every single channel'
Week in Review: De Beers's future, the Victoria's Secret fashion show, abuse allegations against Shein
Lululemon vets on launching Left On Friday: 'We were able to go so far so fast'
Week in Review: Met Gala edition
Esprit’s Scott Lux: ‘At the end of the day, the product and customer have to be the heroes’
Week in Review: AI regulation, LVMH's Marc Jacobs plans, the growth of TikTok Shop
Carolina Herrera's Wes Gordon: Department stores aren't the only important sales channel anymore
Week in Review: Matches Fashion, luxury's China slowdown, the TikTok ban
Lilly Pulitzer CEO Michelle Kelly: Our ‘balanced marketing mix’ includes catalogs and commercials
Digiday Media Presents: The Return Season Three
Week in Review: Women's basketball players are the new fashion icons
The Normal Brand’s Jimmy and Lan Sansone: ‘To build a lasting brand, you need a brick-and-mortar presence’
Week in Review: Allbirds' struggles, Hermès's watch expansion, Beyoncé's cowboy moment
Larroudé CEO Ricardo Larroudé on taking shoes from idea to product page in 1 day
Week in Review: Express's bankruptcy, Amazon's layoffs and PVH's earnings
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