Why selling on Amazon feels overwhelming (even when you’re doing things ‘right’)

If Amazon Seller Central has ever made you feel frustrated, confused, or like you must be missing something, this episode is here to reassure you that you are not the problem. Many independent brands struggle with the platform, and there are very real reasons why selling on Amazon feels overwhelming.

In this episode, I explain why Seller Central is often difficult to navigate, especially when you are managing multiple priorities in your business. From how the system was originally designed to the reality of seller support, you’ll gain clarity on what is actually happening behind the scenes and why so much of it feels harder than it should.

Most importantly, I share practical ways to make Amazon feel more manageable, so you can protect your time, focus on what truly drives sales, and stop second guessing yourself every time you log in..

Chapters:

00:00 Why Amazon can feel so challenging

02:05 Built for large sellers, not independent brands

04:10 Designed for scale rather than ease

06:25 Why the platform feels layered and confusing

08:50 The truth about seller support

10:45 Limit your tasks to avoid overwhelm

12:20 Focus on the fundamentals that drive sales

13:55 Create notes and shortcuts to save time

15:20 Use external help and AI when needed

16:35 When to ask for support

17:30 Final reassurance, you are doing better than you think

If you found this episode helpful, please share it with someone who would benefit from it, and make sure you are following the podcast so you never miss a new episode.

LET’S CONNECT

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

FREE call for Amazon Sellers

I’m running a free call on 26 Feb for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what’s working and what’s not right now. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.

Amazon Sellers Support & Connect

FREE call for Amazon Sellers

I’m running a free call on 26 Feb for anyone selling on Amazon (or planning to) who’d like some practical support and a chance to talk things through together. It’ll be very relaxed - a mix of updates from me on upcoming Amazon policy changes, Q&A and discussion about what’s working and what’s not right now. It’s fine to come along and chat, or to just sit back and listen. I’d love to see you there if you’re able to join.

Amazon Sellers Support & Connect