Apple’s Video Update Explained (And Why It Won’t Grow Your Podcast)

Apple Podcasts just rolled out a new video experience, and the industry is split down the middle. Some are calling it transformative. Others are calling it irrelevant. But the real question is: what does this actually mean for your show?

In this episode, we’re breaking down what’s changed inside Apple Podcasts (in plain English), why this update improves user experience but does not improve podcast discovery, and when video *might* make sense for your show (and when it absolutely doesn’t).

So if you want podcast growth without chasing every platform update, hit play and let’s dive in.

1:02 – Why Apple’s “New” Video Isn’t Actually New

5:34 – Why Apple’s Video Update Won’t Grow Your Podcast Audience

7:11 – The Real Cost of Adding Video to Your Podcast

8:34 – Why You’re Not Behind If You’re Audio-Only

12:30 – What Actually Fixes a Podcast That Isn’t Growing

Other Episodes You’ll Love: 

• The Dark Side of Video Podcasting (and Why So Many Regret It)

→ This episode was recorded on the Deity VO-7U

__________________________________________

Liked this episode? Share it with your podcasting friends!

Love this show? Say thanks in true podcasting style by leaving a review.

Podcast Health Score™: See exactly where your show is losing listeners and get a custom plan to fix it.

On-Air Podcast Coaching: Join the waitlist for a chance to get coached by Courtney on air in real time.

Podcast SEO Mastery: Learn how to optimize your show so the right listeners find you in search.

Done-For-You Podcast SEO: Let our team build your Podcast SEO Strategy so your show gets found 24/7.

PodLaunch® Accelerator: Book a free podcasting strategy call if you're ready to build a show that converts and grows on repeat.

Follow Courtney for more podcasting insights: Linked In | PodLaunchHQ.com

This episode was recorded on the Deity VO-7U
...