AI Hiring Intelligence, Generative Search & SEO Growth for SMBs 🚀 | Sean Griffith of Truffle

🎙️ Episode Overview:

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Sean Griffith, founder of Truffle, to explore how AI-powered hiring tools and modern SEO strategies are reshaping how small businesses recruit and scale. From generative search visibility to smarter interview workflows, this conversation breaks down what’s working now—and what’s coming next—for SaaS founders and operators.

🧠 What You’ll Learn:

• How AI-driven interview platforms help SMBs move beyond resumes

• Why generative search, AEO, and GEO are changing SEO strategy

• How Truffle uses AI to rank and match candidates by fit and culture

• Lessons from scaling SimpleTexting from $1M to $40M ARR with SEO

• Practical ways small teams can adopt enterprise-level hiring intelligence

• Why custom GPTs are becoming a core business advantage

  
  

👤 Featured Guest:

Sean Griffith is the founder of Truffle, an AI-powered interview and hiring intelligence platform built for small and growing businesses. Previously, Sean played a key role in scaling SimpleTexting to $40M ARR using a self-serve, SEO-first growth strategy. His work focuses on practical SaaS execution, operational leverage, and using AI to solve real business problems—especially in hiring.

Connect with Sean:https://www.linkedin.com/in/griffithsean/

⭐ Episode Highlights:

• Why resumes are losing relevance in modern hiring

• How one-way video interviews save time without removing the human element

• Using AI to detect AI-generated interview fraud

• Early wins and challenges with generative search discovery

• Product-led growth pricing strategies for SaaS

• The future of hiring intelligence beyond first-round interviews

• How teams are using custom GPTs to stay aligned and move faster

🔗 Connect and Explore More:

Connect with Host Emanuel Rose:

Website: https://emanuelrose.com/

LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

Instagram: https://www.instagram.com/emanuelroseauthor/

Facebook: https://www.facebook.com/EmanuelRoseAuthor

YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

📚 Further Reading or Resources:

• Blog post on this episode’s topic:https://emanuelrose.com/ai-hiring-intelligence-and-seo-growth-lessons-from-truffle/

• 📘 Authentic Marketing in the Age of AI by Emanuel Rose:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

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💬 Share your thoughts or questions in the comments

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