In this podcast episode, Eric Malzone talks with Udaiyan Jatar (UJ) about Tecton, a brand that focuses on ketone products. They discuss how Tecton is growing its brand by initially targeting early adopters, influencers, and athletes before reaching a larger audience. UJ explains how the brand is dedicated to educating people about the science of ketones through various content-creation efforts. The podcast also covers Tecton's strategy, including forming partnerships with fitness facilities and health professionals, and the brand's future vision. If you're interested in learning about ketones and how a brand is working to change behavior, check out this episode!
LINKS:
https://tectonlife.com/
https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024
https://www.wrkout.com/
Saeju Jeong - Noom & The Future of "GLP-1 Companion Services"
Brendan Rice - Wodify & Better Retention with Better Communities
Forrest Smith - Kineon & An Introduction to Red Light Therapies
Adam Menner - The Business Of Strength
Brian Furey - Nature's Fynd - Yellowstone's Gift of Better Food
Chris Craytor - Health & Fitness Association - The Rebrand & Event Recap
Robb Wolf - LMNT, GLP-1, & The Joe Rogan Experience
Ryan Duey - Plunge & Scaling Cold Immersion Therapy
Mike Goscinski - The Future of the Health & Fitness Association
Juliet Starrett & Alex Alimanestianu - Quarterly Earnings Reports, CrossFit, & Women's Health & Fitness
Jim Rowley - Crunch Fitness & Principles of Leadership
Lisa Kuecker - The State of Boutique 2024
Chris Clawson - Live At IHRSA - EGYM's "Genius"
Sal Di Stefano - Mind Pump Media
Pete Moore - HALO Trends 2024 - GLP-1, HSA/FSA, Recovery, & More
Ntiedo Etuk - FitGrid & Better Hospitality at Scale
Anthony Vennare - Pass/Fail - 2023 Industry Predictions
Rob Sebastian - Forward Health - Massive Disruptions In Global Healthcare
"All Aboard!" Series by EGYM - Josh Harwood of Fitness Connection
"All Aboard!" Series by EGYM - Dr. Steven Boring of Rochester Athletic Club)
Create your
podcast in
minutes
It is Free
Good Mood Revolution
HyberNation: Sleep Stories and Meditations
Good Nurse Bad Nurse
The Relaxback UK Show
Well Beyond 40
Sweat Daily with Kayla Itsines