Ep 72: The Power of Niche Marketing

Are you a new Virtual Assistant—or any business owner—struggling to attract the right clients? In this episode of The Virtual Business Show, I reveal one of the most powerful strategies for success: niching down.

Trying to be everything to everyone is a recipe for wasted time, energy, and money. Instead, defining your niche and ideal client helps you stand out as an expert, focus your marketing, and attract the clients who truly need your services.

I’ll share practical tips on:
✅ What a niche is and why it matters
✅ How to define your ideal client for targeted marketing
✅ Why niching actually increases opportunities, not limits them

If you're ready to work smarter, not harder, and build a more sustainable business, this episode is for you!

👉 Listen now and start carving out your space in the market.

#VirtualAssistant #BusinessGrowth #Niching #MarketingTips #Entrepreneurship

© ⁠Lyn Prowse-Bishop⁠

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Resources & References:

Ep 71: Why Join Networks?

Theme music: 'The Typewriter' by Leroy Anderson. Used with express permission.