The Science of Scent: How Nicola Elliott Scaled NEOM into a Global Wellness Powerhouse

NEOM founder Nicola Elliott built a global wellness brand organized entirely around four core wellbeing needs: Sleep, De-stress, Energy and Mood Boost. Starting with a single candle and a £15,000 bet, the company used essential oils to create a global business. Nicola shares how centering customer emotions shaped NEOM’s product line, retail strategy, and expansion into the US.

For more on NEOM, in show notes, click here.

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