Checked In and Stayed: Matt Townley - Drawn Here Not Born Here

2025-12-12

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How do you make people feel at home in a city that still feels new?There are so many people making big contributions to Greater Manchester who don’t quite fit the ‘born, bred or adopted Manc’ label. We Built This City is celebrating some of those people with ‘Drawn Here Not Born Here’.Matt Townley is Group Operations Director at Dakota Hotels and Chair of the Manchester Hoteliers Association. He came to Manchester from Liverpool and is now at the heart of the city’s amazing hospitality scene. In t...

How do you make people feel at home in a city that still feels new?

There are so many people making big contributions to Greater Manchester who don’t quite fit the ‘born, bred or adopted Manc’ label. We Built This City is celebrating some of those people with ‘Drawn Here Not Born Here’.

Matt Townley is Group Operations Director at Dakota Hotels and Chair of the Manchester Hoteliers Association. He came to Manchester from Liverpool and is now at the heart of the city’s amazing hospitality scene. In this conversation with Lisa, Matt shares the work that drew him here; why he wanted to settle and how his friends and family still react to him being a Scouser in Manchester.

Matt talks about how he’s shaping Dakota’s newest hotel at Manchester Airport, and the legacy he’s building through his work with the Manchester Hoteliers Association. You’ll also hear about his passion for spotting emerging talent, and why investing in others is such a big part of his leadership.

Matt’s work is all about making people feel welcome and creating real moments of luxury. Hear how he’s doing that across Greater Manchester, building a base for people to explore the city from, and why he’s still not quite ready yet to call himself an adopted Manc.

Your host, Lisa Morton, started PR company Roland Dransfield in 1996, one month after the fateful IRA bomb that tore apart the city centre. From that point, the business and its team members have been involved in helping to support the creation of Modern Manchester – across regeneration, business, charity, leisure and hospitality, sport and culture.

To celebrate the 28 years that Roland Dransfield has spent creating these bonds, Lisa is gathering together some of her Greater Mancunian ‘family’ and will be exploring how they have created their own purposeful relationships with the best place in the world.

Connect with Lisa and Roland Dransfield:

Via our website

On Instagram

On X FKA Twitter

On this episode, We Built This City has partnered with Manchester Metropolitan University. Wherever your business wants to be, Manchester Met is there to help you go further.

Visit mmu.ac.uk/business or follow Business at Manchester Met on LinkedIn, to find out more.

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