2026 LinkedIn Content Playbook with Mark Jung, Founder of Known | Ep. 381

LinkedIn has quietly changed everything…and most creators haven’t even noticed yet.

Daniel sits down with LinkedIn growth expert and agency partner Mark Jung to break down what’s actually happening inside the LinkedIn algorithm and how marketers, founders, and operators can win going into 2026.

They unpack LinkedIn’s shift to an LLM-powered feed, why follower count matters less than ever, and how creators with under 100 followers are now competing with accounts in the tens of thousands. 

You’ll also learn:

• Why LinkedIn is now a positive-signal-only platform

• How the first 30 minutes and first 60 words of your post matter most

• What cohort seeding is and how it determines who sees your content

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If your LinkedIn reach has dropped, your content feels inconsistent, or you’re tired of guessing what works, this episode is for you. 

Follow Mark:

LinkedIn: https://www.linkedin.com/in/markpjung/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/