What The F**k Your SEO is Actually Charging You For (And Why It’s a Scam)

Ever been quoted some ridiculous SEO retainer and thought… hang on, what the f**k am I actually paying for? Yeah. Same as lots of my clients. And honestly, I’m tired of watching small businesses get fleeced by agencies who talk a big game but can’t explain a single thing they’re doing.

Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What, I’m breaking down the biggest red flags in SEO.

Guaranteed rankings. “Secret” methodologies. Vague contracts. The lot.

If you’ve ever felt stupid for falling for any of this, don’t. These people are professionals at sounding credible while delivering absolutely nothing.

By the end, you’ll know exactly what questions to ask, what bullshit to ignore, and how to spot an SEO that’s more scammer than specialist.

Part two is coming next week, where I’ll show you what good SEO should actually look like (and what it should cost). But for now, let’s make sure you stop handing your hard-earned money to chancers.

If you’ve got questions, come yell at me on LinkedIn or drop me an email. I don’t bite… unless you promise “guaranteed rankings.”

Timestamped summary

00:00 "Protecting Small Businesses in SEO"

04:03 Vague SEO Contracts Warning

09:27 Avoid SEO Shortcuts

10:21 SEO: Hard Work, Real Experts

This episode is all about helping you ensure your SEO isn't a red flag waving scammer. But you'll have even better results from your SEO by having me in your corner, and I offer supervision and set up of these kinds of arrangements as a service - https://nikki-pilkington.com/seo-training-and-development-uk/

Want to check out more episodes? https://seofuckingwhatpodcast.co.uk/