How Global Partnerships at Can Generate Billions In Revenue with Max Rivera

2024-01-22

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Would your organization benefit from a global network of reseller partnerships? In a time when marketing budgets are shrinking and global economies are in turmoil, having resellers on the ground in various regions and countries who have already established a trusted relationship with your target audience is a real asset. But such a network isn’t tossed together overnight. Where do we start, and how do we grow and scale reseller partnerships to levels like what Snap has accomplished?

Would your organization benefit from a global network of reseller partnerships?

In a time when marketing budgets are shrinking and global economies are in turmoil, having resellers on the ground in various regions and countries who have already established a trusted relationship with your target audience is a real asset.

But such a network isn’t tossed together overnight.

Where do we start, and how do we grow and scale reseller partnerships to levels like what Snap has accomplished?

That’s what we’re covering in today’s episode of Partnership Unpacked.

Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry.

We’ve talked in a previous episode about building agency partner programs and the idea of using resellers to grow our businesses is a topic I wanted to dig into more.

How do we structure these programs? How do we expand into new regions? How do we measure success? I have so many questions…

And what better way to learn than to talk to someone who has been there from the beginning with a tech company like Snap.

Max Rivera joined Snap at an early stage to launch the international expansion practice before the company's IPO. He’s led high-performing global teams and launched the business across new markets in Latin America, Europe, Middle East and Africa. Today, he is leading some of the largest business partnerships, and he’s also an angel investor and board member for startups in emerging technology sectors.

Partnership Unpacked host Mike Allton talked to Max Rivera about:

♉️ How reseller partnerships work for tech startups

♉️ How to start a reseller program that can scale globally

♉️ How to measure and achieve success with reseller partnerships

Learn more about Max Rivera