AI, IP, And The New Marketing Rules With Sharon Toerek

We dive into how AI is reshaping marketing law and what agencies can do today to protect work, clients, and brand trust. Sharon Toerek shares a practical playbook for policies, contracts, and IP strategy while courts and states sort out the rules.

• AI ownership and liability questions for agencies
• Copyright cases on training data and outputs
• State patchwork versus federal pressure on AI rules
• Practical guardrails and written AI policies
• Contract terms for AI use, warranties, and indemnities
• Insurance stack realities and cyber coverage gaps
• SEO, watermarks, and useful AI content
• IP triangle: trademarks, copyrights, trade secrets
• Attribution limits and proving substantial similarity
• Authenticity, disclosure, and consumer trust
• Refreshing contracts and policies more often

Guest Contact Information: 

Website: legalandcreative.com

LinkedIn: linkedin.com/in/sharontoerek

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