Are You Treating Podcast Guesting Like a Hobby Instead of Marketing? - Tom Schwab

Get connected with Tom Schwab at: https://interviewvalet.com/flowcharts

Podcast guesting gives you a real shot at making new connections, sharing your expertise, and growing your business. When I sat down with Tom Schwab for this episode of Hustle and Flowchart, we got clear about what makes podcast guesting valuable, if you’re doing it right—and what you should avoid. If you’re curious about how podcast interviews have changed over the years, where AI fits in, and how to get more from every conversation, this summary will help.

You won’t see a list of fancy marketing tricks or big promises. Instead, you’ll hear about how being purposeful, showing up as yourself, and focusing on real conversations helps your business and brand grow. Tom Schwab has booked over 75,000 podcast interviews, done a thousand himself, and helped tons of companies build trust, not just make noise. This episode shares his lessons learned, common mistakes, and tools to make things more efficient.

Topics Discussed

1. Podcasting’s Transformation: How podcasts have evolved post-COVID and the impact of AI on how content is discovered and indexed.
2. Podcast Guesting vs. Interview Marketing: Why simply being a guest is not enough—and how strategic, targeted conversations can drive real results for your business.
3. Building Trust in the Age of AI: Navigating authenticity, transparency, and human connection as technology transforms communication.
4. Evergreen Impact of Podcast Interviews: How legacy podcast content continues to generate leads, nurture relationships, and expand opportunities—even years after recording.
5. The Power of Targeted Outreach: Effective ways to choose podcast platforms, optimize conversations, and avoid the trap of "numbers game" marketing.
6. Leveraging AI and Conversation Clones: Exploring new tools like Delphi to create scalable, personalized touchpoints—and how to maintain trust through transparency.
7. Actionable Strategies for Aspiring Guests: Practical do’s and don’ts for getting booked, maximizing your value, and crafting irresistible calls to action.
8. Marketing Courage & Boldness: How owning your beliefs and being crystal clear about your message sets you apart in a noisy world.

Resources Mentioned

1. Interview Valet: https://interviewvalet.com
2. X: https://x.com/interviewvalet
3. Facebook: https://www.facebook.com/InterviewValet/
4. LinkedIn: https://www.linkedin.com/company/interview-valet/
5. YouTube channel: https://www.youtube.com/@interviewvalet
6. Instagram: https://www.instagram.com/interview_valet/

Connect with Joe Fier

1. 🤖 Chat with Joe's AI Clone: https://hustleandflowchart.com/aijoe
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3. 🎙️ Podcast: https://hustleandflowchart.com/
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5. 📸 Instagram: https://www.instagram.com/joefier/

If you found this episode inspiring, be sure to subscribe to Hustle & Flowchart wherever you listen to podcasts. Share your thoughts, connect with us on social, and don’t forget to leave a review—your feedback helps us keep the conversations going and bring more impactful guests to your ears!