Picture a physio who launched her first online program with seven people enrolled. Six of whom she already knew personally. A sales page with no checkout connected. A program she hadn't finished recording yet.That was Vicky Stewart's launch one.Her most recent launch just crossed six figures.Today's guest, Dr. Vicky Stewart, is a vestibular physiotherapist who spent years watching patients with chronic dizziness fall through the cracks of traditional healthcare. She built The Shift, a 10-week...
Picture a physio who launched her first online program with seven people enrolled. Six of whom she already knew personally. A sales page with no checkout connected. A program she hadn't finished recording yet.
That was Vicky Stewart's launch one.
Her most recent launch just crossed six figures.
Today's guest, Dr. Vicky Stewart, is a vestibular physiotherapist who spent years watching patients with chronic dizziness fall through the cracks of traditional healthcare. She built The Shift, a 10-week online group program, to reach the people her clinical hours never could. She didn't have a following, a marketing budget, or a polished funnel when she started. She had a clear problem, a willingness to start messy, and the psychological capacity to treat early results as data rather than verdicts.
This conversation is about what it actually looks like to build something over time, across seven launches, when the numbers are small at first and the fear is loud throughout.
HERE ARE THE 3 KEY TAKEAWAYS:
1️⃣ Your First Launch Is Not a Verdict, It's a Data Point — Seven people enrolled, six of whom Vicky already knew. Most people would have interpreted that as proof the idea didn't work. Vicky interpreted it as proof of concept. If one person paid, others will too. That reframe, from verdict to data, is one of the most reliable predictors of whether a therapist keeps going or quietly shelves the whole thing.
2️⃣ You Don't Need a Large Following to Fill a Program — Vicky built her early launches almost entirely through existing professional relationships, referrer networks, and speaking opportunities, including a keynote in Dubai, before she had any meaningful social media presence. The skills therapists already use to build referral networks in private practice transfer directly. You probably already have more reach than you think.
3️⃣ Messy and Started Beats Perfect and Waiting, Every Single Time — Vicky launched her beta without a checkout page connected to her sales page. She was already in open cart week when she found out. She sorted it in real time, ran the program anyway, and built everything else from there. Seven launches later, she has a waitlist, a team member supporting her community, and her first six-figure result. None of that happens if she waits until she feels ready.
YOU'LL ALSO HEAR:
- How Vicky's pricing evolved from $330 for her beta to $1,697 per enrolment, and what had to shift internally to make each price increase feel possible
- Why researching competitors actually made things harder, not easier, and what she decided to do instead
- What it looked like practically to build this while working four days a week with three kids at home
- The moment her husband took a redundancy and what that did to her approach going into her most recent launch
- Why she decided early on she was never going to dance on Instagram, and how she filled her program anyway
- The listener question that stopped me in my tracks: "If you'd waited until you felt completely ready, where would you be today?"
- What Vicky says is the one breadcrumb she'd leave anyone who is still sitting on their idea
RESOURCES:
Connect with Vicky Stewart:
- Website: dizzyresolve.com
- Instagram: @dizzyresolve
- YouTube: @dizzyresolve
Therapists Rising Programs:
- Caseload to Course Bootcamp: therapistsrising.com/bootcamp
- The Incubator: therapistsrising.com/incubator
- Instagram: @dr.hayleykelly
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