67. Customer ABM

Interviewed in this episode of Let's talk ABM is Sloan Newman, Manager, ABM Programs – Americas, at NTT DATA. An award-winning ABM leader, Sloan has over 20 years of experience crafting personalized marketing strategies for key accounts, driving revenue growth and customer satisfaction. Sloan sees himself as an ‘embedded reporter’ with NTT DATA’s One-to-one accounts, which really illustrates the importance of a close relationship. 

Watch this episode and learn:

• Why One-to-one and One-to-few is the right mix

• How to select the right ABM accounts

• Why Sloan feels like an ‘embedded reporter’

• What he thinks makes a great ABMer