Talent, Customers & Product: A Holistic Approach to Data with Tom Mazzaferro, CDO of Western Union

This episode features an interview with Tom Mazzaferro, Chief Data Officer at Western Union.  In this episode, Tom talks about letting data from the customer experience inform next gen product development, tips to retain talent, and transforming a globally known, 170-year-old household name like Western Union to be more customer-centric.

Quotes

“Data really is the lifeblood of any company.  Without having high quality, seamless data, you’re going to have customer experience problems.  So it’s really about using the data to empower your organization, company, services and products.  Data is the way to drive a company forward. "

Time Stamps

*[0:03] Intro

*[1:27] Interview begins

*[4:53] Ensuring data security at scale

*[5:57] From banking to CDO

*[8:15] Advice for the future CDO

*[9:15] The evolution of the CDO

*[10:45] What’s up next for Western Union

*[13:44] How to get customers hooked on your product

*[16:44] CDO: More than just data governance

*[19:05] Difficult decisions

*[25:18] Cultivating a positive team culture

*[28:31] Using data to develop products

*[35:00] Quick decisions

Links

Connect with Tom on LinkedIn

Follow Lauren on Twitter

Connect with Lauren on LinkedIn

Thanks to our friends

Truth Be Known is brought to you by Talend, a leader in data integration and data integrity, enabling every company to find clarity amidst the chaos. Talend Data Fabric brings together in a single platform all the necessary capabilities that ensure enterprise data is complete, clean, compliant, and readily available to everyone who needs it throughout the organization. Learn more at Talend.com