Active vs. Passive Book Marketing Strategies for Business Owner Authors

In this episode, Jodi breaks down what sustainable book marketing really looks like for business owners and leaders, and why long-term promotion should feel manageable rather than exhausting. She explains how marketing energy shifts after launch, why business owners need a different approach than traditional authors use, and how combining active and passive strategies creates a marketing plan your book (and your schedule) can sustain.

 

Time Stamps:

00:00 — Introduction: Why sustainable book marketing matters

01:00 — Burnout and overwhelm in book marketing

02:20 — Launch energy vs. long-term marketing energy

03:30 — Why business owners market books differently than traditional authors

04:45 — Experimentation and data in book marketing

05:40 — Active vs. passive marketing explained

06:45 — Practical day-to-day marketing approaches

07:15 — Simple visibility tactics that work quietly

08:15 — Quarterly promotion pushes and marketing cycles

09:30 — Building a sustainable long-term marketing plan

 

Keywords:

sustainable book marketing, book marketing for business owners, long-term book marketing strategy, author marketing plan, book promotion strategy, passive book marketing, active book marketing, book launch vs long-term marketing, marketing a business book, entrepreneur author marketing, book marketing burnout, evergreen book funnels, book marketing systems, book marketing for CEOs, book ROI strategy, business book promotion, marketing after book launch, author platform growth, book visibility strategy, marketing books sustainably, book writing for business owners, business owners writing books

 

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Write Publish Market Episode 179: Effective Long-Term Book Marketing for Business Owners Writing Books

Write Publish Market Episode 143: Think Beyond the Book Launch

 

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/15HlbN4esX56SHyL9fgJlh0hyTYoF6txEsGTfoOQkeqc/edit?usp=sharing