The Secret to Turning Instagram Followers Into a Real Business

2025-09-11

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Can sharing food pics on Instagram really lead to a global business? In this episode of The Millennial Entrepreneur, Sina sits down with Asti, one of London’s top food bloggers and founder of Invyted, an influencer marketplace now working with global brands like Chipotle and Dunkin’.Asti shares how she turned a passion for trying new restaurants into a career, growing her Instagram and TikTok presence to 10,000+ followers and beyond during the pandemic. She explains how her firsthand struggles with influencer collaborations - end...

Asti shares how she turned a passion for trying new restaurants into a career, growing her Instagram and TikTok presence to 10,000+ followers and beyond during the pandemic. She explains how her firsthand struggles with influencer collaborations - endless emails, DMs, and messy bookings - inspired her to create Invyted, a platform that makes it easier for brands and creators to connect.

🔹 Who is this video for?

✅ Aspiring content creators and influencers wanting to grow their platforms

✅ Founders building tech-driven solutions in creator economy or marketplaces

✅ Brands looking to understand influencer marketing from the creator side

What you’ll learn:

📌 How Asti grew her food blog into a career through Instagram Reels & TikTok

📌 The turning point from free meals to paid partnerships & hotel invites

📌 Why she built Invyted to fix inefficiencies in brand–influencer collaborations

📌 How to secure big-name clients like Chipotle & Dunkin’ as a startup

📌 Practical tips for content creation: consistency, niche focus, trends & features

📌 The hidden hard work behind food blogging: filming, editing & negotiations

📌 How Invyted expanded beyond food into salons, events & international markets