Measure and optimize app retention like a pro - Episode 15

What makes retention so critical to the success of a business over other measures, and how do you optimize this strategy? Marcus Gners, Chief Strategy Officer and Co-founder at health and fitness app Lifesum and Nir Eyal, best-selling author of "Hooked" and "Indistractable," explore the behavior apps should foster to drive retention, how to measure this effectively, and how to approach habitual usage.