Breaking open the Story of Bread: How stories of food can change the future with Abby Rose of Farmerama

Good podcasts are part of an ecosystem of ideas that have the potential to change the world - to shift us into the new system we so badly need.  For a long time, Farmerama Radio has been at the leading, radical edge where food, farming and activism meet. In the early days, it was all about fostering the voices of grassroots, small-scale farming with monthly episodes featuring stories from the field. Then, in 2019, the co-founders, Abby Rose and Jo Barratt worked with Katie Revell to produce their first in-depth series Cereal, which looked at the process of creating bread, from seed to loaf.

It was a huge hit, and building off the success of Cereal – which won two Guild of Food Writers Awards – they went on to produce several more series, including their most downloaded, Landed, a powerful exploration of land ownership and colonial legacy in Scotland.

In April of this year, Farmerama launched a new project Cereal Revisited, looking at the real-world impact of their podcast, and how Farmerama's stories helped listeners take action, both big and small.  This is a story of Thrutopia in action and we are really delighted to welcome one of the co-founders, Abby Rose to this podcast. 

Abby continues to lead the podcast today (the team is all women) and is both a farmer and soil health advocate. She was named one of 50 New Radicals by The Guardian and Nesta in 2018 for her work developing simple apps that help build ecology, profitability and beauty on farms around the world, and then in 2020, she was named in Code Hospitality’s Top 100 Influential Women in Hospitality.  Farmerama Radio itself was named Best Investigative Work and Best Food Podcast at the Guild of Food Writers Awards 2020 and won Best Environment and Natural World podcast at the Independent Podcast Awards 2024. 

So for a story that really gets to the heart of the power of story, please do listen and enjoy.

Links

Farmerama website
Farmerama Radio podcast on Apple Podcasts

Wakelyns Farm in Suffolk
Nottingham Mill Co-op
Hodmedod's
YQ Grain at Hodmedod's
UK Grain Lab

—About Accidental Gods—

We offer three strands all rooted in the same soil, drawing from the same river: Accidental Gods, Dreaming Awake and the Thrutopia Writing Masterclass

Our next Open Gathering offered as part of our Accidental Gods Programme is 'WALKING THE PATH OF THE INNER WARRIOR' which will run on Sunday 28th June 2026 from 16:00 - 20:00 GMT - details are here. You don't have to be a member of Accidental Gods to come along - but if you are, all Gatherings are half price.

If you'd like to join us at Accidental Gods, this is the membership where we endeavour to help you to connect fully with the living web of life.
If you'd like to train more deeply in the contemporary shamanic work at Dreaming Awake, you'll find us here.
If you'd like to explore the recordings from our last Thrutopia Writing Masterclass, the details are here

Manda and Louise both offer one-to-one Mentoring Calls.  Manda is fully booked just now, but if you'd like to contact Louise, details are here.