The Art of the ”Commitment” and The Difference of Hiring Vs. Recruiting with Jimmy McKay and Will Humphreys

Are you tired of "vanilla mayonnaise" job postings that attract uninspired candidates? In this high-energy episode, Will Humphreys, founder of Virtual Rockstar, joins Jimmy McKay to flip the script on the talent crisis in healthcare.

They breaks down the fundamental difference between hiring (the transaction) and recruiting (the emotional buy-in). You’ll learn why your current job ads are failing, how to leverage the "Speed of Trust," and why Will’s goal for every employee is to help them find their next job, even if it’s not with him.

Whether you are a practice owner struggling to find physical therapists or a leader looking to build a "bench" of elite talent, this episode is a masterclass in authenticity, storytelling, and creating a culture that people never want to leave.

What You’ll Learn in This Episode:

• Recruiting vs. Hiring: Why recruiting is a 24/7 public relations mission, while hiring is just the final agreement.
• The "Love Letter" Strategy: How to write job postings that lead with emotion and authenticity to weed out "tire kickers."
• The Power of the VA: How Will is using virtual assistants to offload non-clinical roles and save owners $20k+ per year in profit.
• Starting in the Middle: Why your communication (and your job ads) should skip the small talk and go straight to the "signal."
• The Rockstar Summit: A preview of the only event in the industry where you can learn to recruit and actually interview students in real-time.

Resources Mentioned

• The Speed of Trust by Stephen M.R. Covey
• Start with Why by Simon Sinek
• Trainual (Chris Ronzio)
• Empower EMR
• US Physical Therapy
• Attend the Rockstar Summit: summit.virtualrockstar.com (Use the "End of Year" special for 50% off!)

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Virtual Rockstars specialize in helping support or replace all non-clinical roles.
Learn how a Virtual Rockstar can help scale your physical therapy practice.

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