The Rise and Fall and Future of the Music Video - Part 1

For decades, music videos weren’t just promotional add‑ons…they were the beating heart of global pop culture. 

The music video affected the art of movie-making...it affected the way we look at tv, not to mention fashion, language, politics, gender fluidity, LGBTQ issues, and so much more…videos may have altered our attention spans–which kind of concerns me because this program is an hour long and I need you to hang in there with me...

Music videos exported soft power from the West, especially the United States, to the rest of the world. At one point, MTV was one of the most influential creators and disseminators of culture….and by “culture” I mean America.

That was then…music videos are still an art form and still necessary (well, mostly necessary) for promoting music…but things just aren’t what they used to be…

How did we get to this point?...this is the rise and fall and future of the music video…part 1

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