In this episode, host Nalin talks to Carla Kopp about marketing for Weird Giraffe Games.
We discuss:
- [1:02] All of the project Carla is currently working on and how she started in the board game industry.
- [7:39] Creating new community activities to share and learn together online, in the current “new normal” context.
- [12:19] Having the opportunity to choose who to work with, prioritizing working with creators who have a good attitude towards the creation process of their game, and who are fun to work with. For this, online communities with organic and real relationships have been very useful.
- [15:10] Choosing a team of people and creators who can bounce ideas and have opinions to make games even better.
- [18.38] The process of working with a publisher for a game can take a long time, up to years. It requires a long marketing strategy, approaching reviewers, getting feedback, finishing the game. There is no “one size fits all” strategy.
- [25:21] How to target people on the mailing lists for different games. Email is king, and it let’s create a special treatment for super fans.
- [31:09] The importance of having an online presence for creators, to share their game constantly and creating a name for themselves and their game. Take advantage of all of the people online and the feedback they can give.
- [34:39] How to contact Weird Giraffe Games and Carla Kopp!
Thanks for listening to the Board Game Marketing Podcast!
Website: https://www.weirdgiraffegames.com/
Facebook: https://www.facebook.com/weirdgiraffegames
Instagram: https://www.instagram.com/weirdgiraffegames/
Twitter: https://twitter.com/WeirdGiraffes
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
BGMP 054 Distributor and Retailer Marketing with Ross Thompson
BGMP 053 Dogs BOND with Alex Lu
BGMP 052 Creating Videos with Jon Caspian
BGMP 051 Building A Publishing Company With Ed Baraf
BGMP 050 Community Marketing with Danni Loe
BGMP 049 Chai with Connie and Dan Kazmaier
BGMP 048 Crowdfunding on Gamefound with Marcin Świerkot
BGMP 047 The Mariana Trench with Tris Rossin
BGMP 046 Macaron with Ta-Te Wu
BGMP 045 A Conversation with Gabe Barrett
BGMP 044 Top Tale with Peter Seiler
BGMP 043 Indie Game Alliance with Matt Holden
BGMP 042 Mastering Social Media with Dina Ramse
BGMP 041 Alien Puppies with Peter Hoang
BGMP 040 Pets Gone Shady with Brian Rauch
BGMP 039 The Escape Box with Gabe Lawson
BGMP 038 Hogs Of War The Miniatures Game with James Faulkner
BGMP 037 Dice Command with Ejected Planet
BGMP 036 Stars of Akarios with Brendan McCaskell
BGMP 035 Navigating Ads With Brenna Noonan
Create your
podcast in
minutes
It is Free
Survival Horror Podcast
Classic Gaming Brothers
The Danger Club Podcast
Critical Role
Space Cats Peace Turtles