This week, we learned of how Taylor Swift was able to get record-breaking numbers of people to register to vote with a single Instagram post. This inspired me to do an episode of the things holding artists back from seeing the kinds of results they'd like, the return on investment we hope for, on social media.
Resources:
Episode 97 – Storytelling pt. 1: Creating an Emotional Arc
Episode 98 – Storytelling pt. 2: Writing Great Lyrics (with advice from Bruce Springsteen, Bob Dylan, Lin-Manual Miranda, and Leonard Cohen)
Episode 99 – Storytelling pt. 3: How to Write a Better Biography
Episode 100 – Storytelling pt. 4: Making a Better Live Show with Story
Episode 101 – Storytelling pt. 5: How to Use Storytelling Techniques in Social Media and Marketing
Episode 102 – Interview with Joe X. Jiang on How Filmmakers Use Story (and What Musicians Can Learn From Them)
Extra Gum commercial:
[embed]https://www.youtube.com/watch?v=XLpDiIVX0Wo[/embed]
#397: When to go Against the Grain
#396: How to Create a Tour Budget
#395: How to Create Demand for Your Music Through Momentum
#394: How to Build a Better Team
#393: Continuous Improvement Methodology and Music
#392: Spotify, The Long Tail, and Is Music in Trouble?
#391: Write a Better Story
#390: Artist Infrastructure Checklist
#389 - How to Negotiate Better Pay for Your Shows
#388: Predictions for an Uncertain Music Industry
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#387 - How to Make a Lasting Impact and Have a Music Career That Lasts
#386 - SXSW Application Tips and Other Music Industry Festivals
#385 - Is It Really a Long Way to the Top?
#384 - How to Make Your Career Resilient and "Future Proof"
#383 - How to be More Productive
#382 - How You Can Create a Pandemic-Proof Career
#381 - The Real Business Artists Are Actually In
#380 - How Artists Can Optimize Their Website (Stacey Bedford, CEO of Bandzoogle)
#379 - Wendy Parr on The Power of Artist Authenticity
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