How to Think Like a Publicist

2023-11-29

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A new 'Craftwork' episode, all about the art of book publicity. My guest is longtime literary publicist Lauren Cerand. Lauren has more than twenty years of experience running her own thriving global communications consultancy, driven by an intensive personal focus on each client’s needs and desires, a vast network of relationships, and a well-honed gift for making creative, strategic decisions. She is known for working with authors early on, or at pivotal moments in their careers, including Atticus Lish, Min Jin Lee, and Tayari Jones, and this year, launched and led the inaugural cohort of Get the Word Out for Poets & Wr...

A new 'Craftwork' episode, all about the art of book publicity. My guest is longtime literary publicist Lauren Cerand.

Lauren has more than twenty years of experience running her own thriving global communications consultancy, driven by an intensive personal focus on each client’s needs and desires, a vast network of relationships, and a well-honed gift for making creative, strategic decisions. She is known for working with authors early on, or at pivotal moments in their careers, including Atticus Lish, Min Jin Lee, and Tayari Jones, and this year, launched and led the inaugural cohort of Get the Word Out for Poets & Writers, a new publicity incubator for debut authors.

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