The Discipline of Growth: Using Continuous Improvement to Make Smarter Strategic Decisions with Chase Mullin

In this episode, Jeffrey Scott sits down with Chase Mullin, CEO of Mullin Landscape located in St. Rose, Louisiana, to discuss the strategic decisions and leadership lessons behind scaling a regional landscape company from roughly $5 million to nearly $30 million in revenue. Chase shares how continuous improvement, tough business decisions, and strategic focus helped drive growth — including dropping hardscape services, eliminating residential divisions, and doubling down on commercial maintenance to improve efficiency and profitability. He explains how outsourcing certain services created operational leverage, how applying the “hedgehog concept” clarified their core strengths, and why regularly inspecting systems and processes is critical even when a company appears successful. The conversation highlights leadership evolution, capacity management, building strong teams, and balancing visionary thinking with operational accountability.

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Takeaways:

Strategic decision-making and continuous improvement in scaling a business

Why dropping services can accelerate growth and profitability

Applying the “hedgehog concept” to define core business focus

Outsourcing vs. in-house services: when to add or remove offerings

Transitioning from residential design-build to commercial maintenance

Leadership evolution and empowering senior teams

Importance of systems auditing and software process cleanup

Managing growth capacity through people, processes, and strategy

Trust but verify: inspecting operations without micromanaging

Lessons learned from rapid expansion and operational challenges

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