737. Your Business Isn’t Stuck — You’re Avoiding the Next Version of You

2026-01-08

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Are your sales inconsistent? It might be tempting to create a new product, new sales channel, or a new marketing strategy. In this episode, I’m sharing what’s actually stalling your revenue. Whether you’re overwhelmed by too many SKUs, posting on Instagram without asking for the sale, avoiding your numbers (cost of goods, profit margins, pricing), or staying stuck in a maker or side hustle mindset, this episode will help you pinpoint what’s actually blocking consistent sales. I’ll walk you through how to shift into CEO mode, simplify your product lineup with a hero product or core collection, commit to focused marketing (email marketing, social media, Shopify, Etsy, Amazon, wholesale, in-person markets), and use your data to make confident decisions that lead to sustainable growth and a more predictable sales system for your product business.

In This Episode, You’ll Learn:

00:00 Why your business is a mirror for your mindset.

03:45 How old identities cap your growth.

06:30 How perfectionism hides fear of being seen.

11:00 Why does fear of success show up as avoidance?

15:30 What you’re really avoiding when you say “I don’t know”.

21:15 Being known for something is better than being invisible.

23:15 The cost of avoiding a hero product.

30:30 One thing that’s hiding your visibility.

33:00 Why avoiding numbers keeps your profit stuck.

40:45 How to identify your biggest avoidance right now.

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