is one of those guys who saw the value and power of podcasting early on. His "Horse Radio Network" has been in the podcasting game for a long, long time as a result.
I wanted to chat with Glenn about monetization because he's done it well — he and his wife both work full-time for their little media company and have recurring sponsorships for their shows that are long-standing.
How does that kind of thing happen? That's what I wanted to know.Glenn is quick to point out that his audience (horse owners) are an obsessive bunch (his words). They are eager and willing to spend lots of money on their horse hobby, so he's got a bit of a built-in "buyer's market" in his niche.
But the principles he shares are applicable just the same.
Listen to this episode to hear the story of how the HRN came about, how Glenn started monetizing, what the income is like now, and how he recommends you go about doing the same thing in your niche.
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161: How Daniel J. Lewis built authority from scratch, monetized his podcasting, and makes a life, not just a living
160: How two friends grew the Bourbon Pursuit podcast to multiple six-figure income and started their own brand of bourbon, with Kenny Coleman
159: Discover 10 to 15 immediately usable podcast topics in just 30 minutes: The 10-10-10 method
158: How Scott Johnson uses his head to create ongoing audience growth
157: Podcast Show Notes Best Practices and Strategy
156: How to monetize a hobby with Maria Failla
155: Subscribe Is Gone (Apple only, so far)
153: How to Uncover Monetization Opportunities, Grab Them First, and Make the Most of Them Long-Term, with Andrew Allemann
152: Niche power, Professional Help, And Paying The Price, with Mark Goldman
151: Monetize Your Podcast in 100s of Ways, with Dave Jackson
150: Marketing Your Podcast And Growing Your Audience the RIGHT WAY, with Jeremy Enns
149: The NEW Way to Monetize Your Podcast, with Jason Sew Hoy of Supercast
148: Niche Domination Formula Step 5: Saturation
147: Niche Domination STEP 4: Consistency
146: Step Three: Originality & Appeal: The Podcast Niche Domination Formula
145: Quality & Helpfulness: Phase 2 of the Podcast Niche Domination Formula
144: Notice & Awareness - Phase 1 of The Podcast Niche Domination Formula
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