Instagram on TV, YouTubers on Netflix, Disney on AI

2025-12-18

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Instagram is coming to your TV. YouTube creators are showing up on Netflix and Hulu. And Disney just invested $1 billion into OpenAI. In this episode, we break down three headlines that point to the same shift: the living room is becoming the most important screen in the creator economy. We unpack what Instagram’s new TV app actually signals, why creator content is increasingly being syndicated to streaming platforms like Netflix, Hulu, and Tubi, and how Disney licensing its characters to AI models could c...

Instagram is coming to your TV. YouTube creators are showing up on Netflix and Hulu. And Disney just invested $1 billion into OpenAI.

In this episode, we break down three headlines that point to the same shift: the living room is becoming the most important screen in the creator economy.

We unpack what Instagram’s new TV app actually signals, why creator content is increasingly being syndicated to streaming platforms like Netflix, Hulu, and Tubi, and how Disney licensing its characters to AI models could change the future of IP, entertainment, and creators themselves.

The big takeaway? Platforms are changing—but the creators who win are the ones building shows, not just content.

To close, we run through a rapid-fire “ins and outs” of creator economy trends heading into 2026—and ask you what trends you’d buy or sell next.

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