Reinventing the postcode with What3words

Nick Hewer interviews Chris Sheldrick, founder and CEO of What3words, a start-up that has changed mapping by dividing the world into 3m x 3m squares that each have unique 3 word addresses. In this episode, Chris discusses how What3words has had a global outlook from day one and how this has helped them to sign deals with everyone from the Mongolian postal service to Mercedes-Benz.

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