Marisa Thalberg - CCO & CMO of Catalyst Brands

Marisa Thalberg has made a career out of smart pivots—and bold bets. As Chief Customer and Marketing Officer at Catalyst Brands, she now oversees some of retail’s most iconic names, including JCPenney and Brooks Brothers—brands with deep roots and fresh potential. In this dynamic conversation, Farnoosh and Marisa dive into the art of leading with both confidence and humility, the value of bringing an outsider’s perspective to long-established institutions, and why embracing the “underdog mindset” can spark real transformation. Marisa shares the lessons she’s learned from navigating across industries—from luxury beauty to fast food to mass retail—and offers an honest look at what happens when big ideas don’t land. It’s a masterclass in resilience, modern leadership, and finding clarity in complexity.

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