Jennifer Hollett & Amanda Cupido: The Walrus Acquires Lead Podcasting

In a media move that Matt Cundill describes as... "Yeah that makes sense", The Walrus has acquired Lead Podcasting, bringing together two powerhouses of Canadian journalism and podcast production. Led by Jennifer Hollett, The Walrus—a respected long-form journalism publication turned digital media organization—sees podcasting as a critical avenue for storytelling and audience engagement. Amanda Cupido, founder of Lead Podcasting, brings a team of skilled podcast producers with a strong journalistic background.

The acquisition represents more than a business transaction; it's a strategic alignment of values centered on fact-based storytelling and community connection. Both organizations share a commitment to high-quality, trustworthy content and see podcasting as an intimate medium for exploring ideas. The partnership will operate under The Walrus Lab, leveraging Lead Podcasting's production expertise to expand their podcast offerings while maintaining their core mission of sparking meaningful conversations about Canadian stories.

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