How to Use Kickstarter for Farm Projects

2026-08-12

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Got a question? 🤔 Head over to -- https://thriftyhomesteader.com/kickstarter-for-farm-projects/-- and drop it in the comments—so we can reply! Show NotesKickstarter can be a useful option for farmers who have a creative project in mind but want to test demand before making a large investment. Instead of taking out a loan for equipment, products, or a new farm experience, a campaign can help show whether enough people are interested to make the idea worth pursuing.In today’s episode, Deborah ...

Got a question? 🤔

Head over to -- https://thriftyhomesteader.com/kickstarter-for-farm-projects/-- and drop it in the comments—so we can reply!

Show Notes

Kickstarter can be a useful option for farmers who have a creative project in mind but want to test demand before making a large investment. Instead of taking out a loan for equipment, products, or a new farm experience, a campaign can help show whether enough people are interested to make the idea worth pursuing.

In today’s episode, Deborah Niemann talks with Oriana Leckert, Head of Publishing at Kickstarter, about how the platform works and how it can be used for farm-related projects. They discuss why Kickstarter is designed for specific, creative projects rather than general business expenses, and why having an existing audience is one of the strongest predictors of a campaign’s success.

Deborah also shares what she learned from using Kickstarter to fund a glamping tent for her farm. She explains how the campaign helped her confirm that people were interested in staying on the farm before she purchased the tent. Oriana discusses how to choose a realistic funding goal, create appealing rewards, build trust with potential backers, and avoid common mistakes such as setting a goal that does not match the size of your audience.

They also talk about the difference between Kickstarter and GoFundMe, whether a campaign needs a video, how far in advance creators should begin preparing, and what to do if a project does not reach its goal. Oriana shares practical advice for first-time creators, including backing other campaigns, creating a detailed budget, involving your audience early, and beginning promotion long before the campaign launches.

Featured Guest

Oriana Leckert is the Head of Publishing at Kickstarter. She works with creators to help them understand crowdfunding, plan successful campaigns, and bring creative projects to life. Although her primary focus is publishing, she shares strategies that can also be applied to farm products, agritourism experiences, events, and other creative agricultural projects.

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